about us

We are a husband-and-wife team raising two little fish of our own by the sea. While shopping for our little boys over the years, we quickly came to realize the difficulty in finding boy clothing not covered in loud graphics or bright neon colors. We dreamt of starting our own kids clothing line with fun yet minimal pieces that are loved by parents and children alike. What started as a “boys-only” line rapidly transformed into unisex and girls pieces as well! We hand-design each piece together right here in our own home, involving our sons in the try-on process to make sure everything is perfectly comfortable and effortless. Your little fish will be excited to make a splash in our clothing!